Extreme Tough Car Seat Covers

Protect your seats from dirt, grime and water.

Built for work vehicles, rural use and adventurers who don’t baby their gear.

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Still using universal, baggy seat covers that don't fit properly?

We've seen enough of those cheap, stretchy covers.
They don't last, don't stay on the seat and end up costing you money.

We've also seen enough of those makeshift arrangements - your partner's nice, fluffy towels or a big plastic black rubbish sacks.

With hundreds of hours of real-world use by tradies, farmers and adventurers — our custom fit canvas seat covers are tried, tested and aren't moving when you hop in and out of the vehicle.

OUR REVIEWS

Fast Dispatch

Custom Fit

2 Year Guarantee

Helping hard-working legends get the job done.

We empower hard workers to get outside, ignore the elements and get the job done. With no nonsense gear that actually works.

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Seat Covers
Seat Covers
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Floor Mats
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Dash mats
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PREMIUM CAR SEAT COVERS MADE IN NEW ZEALAND

At Rugged Valley, we're passionate about quality and supporting local. Our car seat covers are proudly manufactured right here in Masterton, New Zealand—crafted by skilled Kiwi hands who understand durability and precision.

Every pair is meticulously designed and constructed to protect your vehicle's interior while adding style and comfort. From the initial tailoring to the final stitch, our 100% Kiwi-made process ensures you're getting a product built to last.

We've also expanded our range to include premium imported floor mats and accessories, carefully selected to complement our locally-made seat covers. Whether you're protecting your investment or upgrading your vehicle's interior, Rugged Valley has you covered.

Shop Seat Covers Our Story
Canvas Car Seat Covers Made for NZ Conditions

New Zealand conditions are brutal on vehicle interiors — mud, dust, salt air, wet dogs, tools, and long days on the job. That’s why Rugged Valley focuses on canvas car seat covers that are built to take a hiding.

Canvas seat covers aren’t a side category for us — they’re our core. Every Rugged Valley seat cover is designed to protect your factory seats from wear, stains and damage, while still fitting properly and looking good after years of use.

Our canvas car seat covers are engineered for:

  • Daily work vehicles and fleet utes
  • Rural, forestry and farming conditions
  • Weekend 4WDing, hunting and surf trips

We manufacture seat covers for front and rear seats, covering most popular makes and models in New Zealand — including Toyota Hilux, Ford Ranger, Mazda BT-50, Nissan Navara, Holden Colorado, Suzuki Jimny and more.

And because these covers are made to be worked hard, every set is backed by our 2-year warranty.

No gimmicks.
No fashion fabric.
Just proper seat protection, done right.

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